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Alix Paultre joins Globtek as director of marketing and communications

Fri, 02/24/2012 - 11:35am
Alix PaultreNORTHVALE, NJ, February 24, 2012 – Globtek announced that Alix Paultre has been named Director of Marketing and Communications. With roots in the electronics industry going back to the early 1980s, Alix has been involved in content creation and audience development for such publications as Advantage Business Medias ECN (Electronics Component News) and Hearsts Electronic Products magazines.

As a leading editor in the electronic design industry, Alix helped the publications he worked for create and implemented initiatives to refresh and repurpose their brands to better address their target audience of electronic design engineers. The key aspects of those successful efforts include creating new processes, developing new sources, and implementing new ways to address online audiences using the latest in web-oriented publishing tools and practices.

According to Alix, "I see my move to Globtek more as leaving the press box to play on the field than abandoning journalism for business. I will continue to be a strong advocate for the engineering community, not only by directly helping engineers find power solutions, but also by continuing to work with the IEEE, PSMA, EISA, and others as a member of industry".

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