Effective January 1, 2012, Belgium-based power solutions manufacturer Mitra Innovations S.A. has changed its name to Alpha Technologies S.A. Mitra, which describes itself as one of Europe’s pioneering innovators in power conversion technologies, joined The Alpha Group in 2010. The change of name signals the next step in the integration of the company within the world wide Alliance. It is said to bring significant benefits for the various stakeholders.
Fred Kaiser, Chairman of The Alpha Group said, “We have been very pleased with Mitra’s progress and fit since the acquisition. Becoming part of The Group has opened up new channels and markets for Mitra’s quality products and also provided Mitra’s customers with unbridled access to The Alpha Group’s extensive product portfolio. By adopting the Alpha branding we are making it easier for the market to recognize and do business with our Alpha family.”