Thanks to iPhones, BlackBerrys and Androids, the mobile phone industry is exploding, and the common thread in these iconic devices is the smartphone, the first disruptive technology of the 21st century. “Smartphone” provides a detailed analysis of this communication upheaval to help readers understand the holistic view as well as gain a thorough grasp of the product and technology roadmap. The author asserts his new book is the first authoritative account on smartphones. The book chronicles the ascent of iPhone and Android, and how the smartphone turned into the biggest game changer in the IT world.
Consumer electronics, IT and wireless managers, analysts, app developers and retailers looking to explore the m-commerce bonanza could benefit from “Smartphone” to gain a sense of what worked and what didn’t. The author claims that his intimate description of all the key players – including processor-centric hardware fight between ARM and Intel – makes “Smartphone” the first book that provides wearing detail on all major aspects of the smartphone business. The author mixes his professional experience as a journalistic storyteller with the views of a technology industry insider. He hopes his ability to communicate technology concepts in an easy-to-understand way allows non-technical readers to fully understand concepts in “Smartphone.”
About the author:
Majeed Ahmad has been a technology and trade journalist for more than 15 years. He is the former Editor-in-Chief of EE Times Asia, a sister publication of EE Times. For EE Times Asia, a semiconductors design publication, he also wrote the “Net Effect” column, which covered convergence among various facets of the electronics world. Also, as Editor-in-Chief at Global Sources, a Hong Kong-based business-to-business publishing house, he spearheaded magazines relating to electronic components, consumer electronics, computers, security and telecommunications.
FIND OUT:
* Smartphone’s rich history, basic building blocks and ongoing business development cycle.
* How Steve Jobs shaped the post-PC era on a platform defined by web-connected portable computing devices like the iPhone and the iPad.
* How Google turned its Android platform into second best act.
* A detailed treatment of the rise and fall of RIM’s BlackBerry.
* How Nokia failed to win dominance in an industry that it sowed with its own hands.
* Microsoft’s decade-long bid to define the smartphone market and why it failed to replicate the success it achieved in the PC business.
* The demise of PDAs and the fall of Palm as outcomes of the disruption caused by the smartphone.
* An exhaustive treatment of mobile Internet, mobile OS software platforms, apps, m-commerce, location services, and 3G and 4G networks.
* How the future of smartphone is most likely inside the cloud.