According to the Tenth Edition of Darnell Group’s “AC-DC Power Supplies: Worldwide Forecasts,” ac-dc power supply pricing will not follow the traditional patterns, which includes a steady annual pricing decline. As a result, the average selling prices (ASPs) of ac-dc power supplies will be much flatter than "normally" expected. In fact, in the first year of the forecasts, the ASPs for a number of applications will see a small increase, while others will see either no change at all, or will realize a smaller–than–expected decline.
“The pricing adjustments will have the most impact on the larger, more established segments – the Communications, Computer and Consumer markets,” stated Richard Ruiz, research analyst with Darnell and author of this report. "Many of the applications in these segments rely on large-volume, highly commoditized power supplies, and any negative influence in price is more likely to result in shortages and increased material costs for power supply manufacturers. Although the unit projections remain the same, each of the sub-segments will experience either an increasing or flat average selling price in the first year," Ruiz concluded.