IAS B2B gears up for global Radicon remit
Kick-starting with IAS' proprietary Brand Asset Management (BAM) process, the project will encompass a complete visual rebrand and the development of an integrated web-based dialogue programme, covering digital communications, PR and social media.
"We're used to working with global heavyweights so Radicon sits perfectly within our sweet spot, says IAS Managing Director, Rob Morrice. "The Radicon and Benzler brands are amongst the most recognised in the power transmission industry and we're proud to be associated with 150 years of manufacturing pedigree. ###