DisplaySearch Forecast Highlights Fundamental Shifts in Regional Notebook and Tablet PC Dynamics
SANTA CLARA, CALIF., October 12, 2011The latest mobile PC forecast from DisplaySearchs Quarterly Mobile PC Shipment and Forecast Report highlights the impact of changing regional dynamics and the impact on the notebook and tablet PC businesses. Strong growth in shipments of notebook PCs into emerging markets will result in these markets passing mature markets in 2011. At the same time, shipments of tablet PCs into mature markets continue to lead emerging markets and are expected to throughout the forecast period. As a result, mobile PC shipments (including notebook, mini-note and tablet PCs) are expected to grow at double-digit rates through 2017, at which time shipments will reach nearly 800 million units, up from 277 million in 2011.
The main assumptions behind the latest forecast are that as PC penetration rates rise in emerging markets, first time buyers are going to look to notebooks for the performance. At the same time, the convenience of tablet PCs with their instant-on, long battery life and portable form factors will be a welcome platform for existing PC owners. Worldwide shipments of tablet PCs are forecast to reach 367 million units by 2017, which would be 46% of the mobile PC shipments.
These regional dynamics are leading to a significant changing of the guard as emerging markets will increasingly influence worldwide mobile PC trends, said Richard Shim, senior analyst at DisplaySearch.
The latest Quarterly Mobile PC Shipment and Forecast Report projects 2011 mobile PC shipments to increase 27% Y/Y, to 276.9 million units. Notebook PC Y/Y shipment growth is forecast to be 13%, reaching 188 million units in 2011. Tablet PC shipments are forecast to grow 213% Y/Y, to 64 million units.
Figure 1. Worldwide Tablet PC Emerging Market vs Mature Market Shipment Comparison Forecast
Figure 2. Worldwide Notebook PC Emerging Market vs Mature Market Shipment Comparison Forecast
*Emerging markets are defined as Asia Pacific, China, Latin America, and developing regions within EMEA. Mature markets are defined as Japan, North America and mature regions within EMEA.
The updated forecast also points to the following:
- Continued decline in mini-note PC shipments -20.9% Y/Y shipment growth to 24.8 million units.
- Uptick in notebook and tablet PC shipment growth with the introduction of Windows 8 in late 2012.
- Increasing share of tablet PCs with pixel-per-inch screen density of 200ppi or higher starting in 2012 rising to over 12% by the end of the forecast period in 2017.
The DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. With analysis of global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail mailto:email@example.com contact your regional DisplaySearch office in China, Japan, Korea or Taiwan or more information.
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog athttp://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.