Microsemi and Avnet Memec Expand Strategic Distribution Agreement in Americas

Tue, 09/20/2011 - 12:23pm

Microsemi Corp. and Avnet Memec, a division of Avnet Electronics Marketing, an operating group of Avnet, Inc., announced an expanded distribution relationship in the Americas. The parties intend to enable Avnet Memec to distribute Microsemi’s full technology product offering, by adding Microsemi’s RF, power, dc-dc converter, mixed-signal, analog, RF ICs and system/subsystem products to the Avnet Memec line card. Avnet Memec will continue to distribute Microsemi’s lines of flash-based, SmartFusion® customizable system-on-chips (cSoCs) and FPGAs, which Avnet Memec currently offers. Microsemi will continue to work closely with Avnet Memec to facilitate its "design creation" methodology to generate increased demand for its products and better service its customers.

"Avnet Memec is an outstanding channel partner with an extensive field applications engineering team that allows us further to strengthen our technical customer support by offering more complete product solutions," said Rick Goerner, Senior Vice President of Worldwide Sales for Microsemi. "Our expanded alliance with Avnet Memec also aligns with our strategy to establish a consolidated network of industry leading, go-to-market channel partners with a global footprint. This has become particularly important given our breadth of products resulting from the aggressive acquisition activities we have undertaken in the past several years."




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