Advertisement
News
Advertisement

With new tablets, Sony takes aim at iPad in Japan

Wed, 08/31/2011 - 10:05pm
The Associated Press

Sony Corp. says its goal is to become the biggest player in Japan's growing Android tablet market.

The Japanese electronics and entertainment giant, which unveiled its first tablets to the world Wednesday, is also taking aim at the iPad's commanding lead on its home turf.

Sony will launch Japan sales of the Tablet S on Sept. 17. The smaller, dual-screened Tablet P will hit stores by November.

Sony marketing executive Akihiro Matsubara told reporters in Tokyo on Thursday that Japan's tablet market is expected to hit 2 million units this fiscal year through March and expand to 3.2 million the following year.

The iPad holds about 85 percent of Japan's tablet market, though Android-based tablets are expected to gradually gain ground.

Advertisement

Share this Story

X
You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Loading