Delivery of NFC Tags Through Web Store and the First Android Market App

Thu, 08/18/2011 - 7:37am

UPM RFIDUPM RFID and SimpleNFC have teamed up to launch a website offering an extensive selection of near field communication (NFC) tools for building NFC solutions suited for a variety of markets and applications. features NFC tags from UPM RFID, an NFC Starter Kit and many other tools to enable NFC solutions.

SimpleNFC is a software development company located in Vancouver, Canada, and a division of CustomerIn Systems. The company is supplying UPM BullsEye, UPM RaceTrack, UPM Block and UPM MiniBlock NFC RFID tags with Mifare Ultralight, Ultralight-C or Classic ICs. UPM RFID’s NFC tags are now also available in the Android Market Place via the TapThatTag app.

“ was created as a one stop shop for NFC developers. Developers will find NFC tags and everything they need to quickly write apps with NFC technology. Using our platform, developers will save many hours of research, testing and coding – and consequently deliver NFC apps a lot earlier,” explains Fred Rego, President, CustomerIn. is a platform for developers who want to quickly integrate NFC into their businesses and applications. In addition to building location-aware apps with NFC capabilities, site users can order NFC tags with customized artwork for their applications and speed quickly through NFC development with the NFC Starter Kit. SimpleNFC tags make it possible to create applications for smart posters, micro-location, audio and visual tours, product information, social networking and real-world games, for instance. The ultimate goal of is to provide a development platform for every operating system and NFC handset in the market.

“With their SimpleNFC platform, CustomerIn is acting on a vision of new NFC applications which are taking advantage of the resurgence of millions of NFC consumer devices, the majority of them smartphones. Location-aware mobile solutions offer interesting possibilities for consumers and business owners, but until now, there haven’t been formalized offerings available. CustomerIn is changing that,” says Jan Svoboda, Sales and Marketing Director, Americas, UPM RFID. 

Further information is available at

Further information is available at



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