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Microsoft Forms Partnership With China’s Leading Search Engine

Mon, 07/04/2011 - 4:24am
New York Times

SHANGHAI — A year and a half after Google pulled its popular search engine out of China, partly over concerns about censorship, its rival Microsoft has struck a deal with China’s biggest search engine, Baidu.com, to offer Web search services in English.

Baidu, previously primarily a Chinese-language search engine, made the announcement Monday afternoon, saying Microsoft’s search engine, Bing, was expected to appear on Baidu’s Web pages by the end of this year.

Baidu, which dominates Chinese-language search services here with about 83 percent of the market, has been trying for years to improve its English-language search services because English searches on its site are as much as 10 million a day, the company said. Now it has a powerful partner.

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