With the new functionality, marketers and customer contact mangers can deliver truly personalised communications across different message formats from a single integrated platform to a single customer data source, as part of a single campaign. Thus, upon initial purchase, for example, an organisation can automatically send customers a welcome email, followed by a text to confirm delivery and finally a thank you email could be sent after delivery to capture feedback. Throughout the relationship, customers would be able to share these messages via social media and in turn this increases brand awareness.
The new system also incorporates a wealth of functionality to support users’ campaigns. Step by step wizards ensure easy message creation, text data capture set up and two way messaging. Advanced filtering functionality allows for true campaign integration to ensure you deliver messages your subscriber’s value. The system enables businesses to engage more customers, reach off-line audiences and to capture data digitally whenever and wherever required.
In addition, as part of the Communicator® platform, the new module is backed by an enterprise-level system already in use with many top-brand clients. This integrates online customer data from all business processes and channels into a single enterprise-view. The system’s “superior relational data-structure” integrates information from all customer touch-points; enabling users to unlock the full value of that data. Users can also perform thorough, enterprise-level web analytics and behavioural data-modelling.
Commenting on the launch of the new system Chris Wilds, Managing Director of Communicator Corp said, “This is the first system to fully integrate email, mobile, social and web into a “one platform achieves all” solution. This delivers significant efficiencies to customer communication and marketing operations as management no longer need to incur the time or cost of running multiple systems or reconcile the results of multiple disparate campaigns. The smoothly integrated interaction of different customer communication formats offered by our new module will add real value to any business. Indeed we are confident that it will transform the nature of best-practice customer communication.”
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