Energy Micro Appoints New Distributor in China

Thu, 06/23/2011 - 6:12am
Energy Micro has announced the appointment of Honestar Technologies as a distributor for China. Honestar will support Energy Micro’s complete portfolio of energy friendly ARM Cortex based EFM32 Gecko MCUs and EFR4 Draco RF transceivers for ultra low power applications.

Headquartered in Shenzhen, China, with subsidiaries in Beijing, Chengdu, Hong Kong, Shanghai, Qingdao and Xiamen, Honestar was established in 2000. The company provides distribution solutions and technical support for a broad range of market segments including consumer electronics, green energy, wireless communication, meters & instruments, and PC peripherals.

Jeff Su, Energy Micro’s newly appointed Sales Director for Greater China said, “Energy efficient design has become increasingly important for businesses throughout China, and there is a growing demand for Energy Micro’s range of ultra low power microcontrollers and radios. Honestar’s position as a leading semiconductor distribution specialist, along with its experience in energy sensitive solutions, makes the company an ideal partner to help accelerate Energy Micro’s growth in China”.

About Energy Micro

Energy Micro is a global provider of energy friendly microcontrollers and RF transceivers based on the ARM® Cortex™ processor core. Consuming a quarter of the energy of competing products, the company’s ultra low power EFM32 Gecko MCUs and EFR4 Draco radios target energy sensitive applications, including smart metering, building automation, security systems and portable heath and fitness equipment. The products are supported by Energy Micro’s Simplicity Studio, an easy-to-use software console helping to reduce embedded system development times by a half. Energy Micro is backed by leading Nordic venture partners, Northzone Ventures and Investinor. Further information is available at



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