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Advertising: Taking the Customer From Check-In to the Checkout Line

Sun, 06/05/2011 - 10:24pm
New York Times

BUSINESSES and advertisers are using retail check-in services on mobile phones and daily deal Web sites to stay in constant contact with their customers these days. Now a new feature from Meebo is trying to bridge the gap between check-ins at brick-and-mortar locations and online deals by allowing users to check into Web sites.

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