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Yahoo to open tablet newsstand in bid for more ads

Thu, 02/10/2011 - 10:05am
The Associated Press

Yahoo is creating a digital newsstand for computer tablets and other mobile devices and will let readers choose packages of news on sports, finance and other topics.

The content will be come from Yahoo's website and a few other publishers that weren't identified. Most of the content will be free, with ads.

The product, called Livestand, should be available by June.

It's Yahoo Inc.'s latest attempt to lure more advertising from print and broadcast.

Yahoo is betting the still-developing market for computer tablets, propelled by the early success of Apple Inc.'s iPad, will deliver a rich new vein of revenue for publishers and other businesses trying to sell more digital advertising. Yahoo believes Livestand will appeal to advertisers because it will collect information about users' interests and their whereabouts.

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