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Bad gifts may be history with Amazon's idea

Wed, 12/29/2010 - 8:20am
The Associated Press

SAN FRANCISCO (AP) -- For some, it's the red reindeer Christmas sweater. For others, it's the diamond-encrusted dreidel. Whatever your worst gift nightmare might be, Amazon may soon give you a reason to cheer.

The online retail behemoth that's the source of many presents - may they be good, bad or ugly - has patented a system that would let people exchange unwanted gifts for those they actually want. They could do this before they actually receive the gift.

Seattle-based Amazon.com Inc. recently patented a "system and method for converting gifts" on its website. It took nearly five years; the company had applied in March of 2006.

For now, though, it's just a patent. So until Amazon figures out how to implement it, you may be stuck with that itchy sweater.

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