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AOL hires Mike DeLuca to lead local ad sales

Tue, 11/30/2010 - 5:06pm

AOL Inc. said Tuesday that it named Mike DeLuca as head of sales for its collection of local properties, which includes its Patch network of community news sites and mapping service MapQuest.

AOL said that DeLuca will work with AOL Advertising to build up a regional and local ad sales group focused on AOL's Patch, City's Best, MapQuest and Wow! Deal of the Day sites. This group will also sell ads for AOL.com that are targeted to specific geographic regions and for AOL Mail.

Deluca's previous post was as senior vice president of sales and marketing at local online ad company Yodle.

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