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Google Settles Competition Case in France

Thu, 10/28/2010 - 5:25am
New York Times

PARIS — Google has pledged to overhaul its rules and procedures for blocking certain advertisers from buying “sponsored links” on its search engine as part of a settlement with French authorities announced Thursday.

As part of the deal with French Competition Authority, Google agreed to adopt conditions, including a three-month notification period, when it rejects some ads from appearing next to its search results in France.

The specific conditions apply only in France, and concern only ads for tools aimed at helping drivers avoid speed traps; the settlement stems from a complaint by a company called NavX, which provides online maps pinpointing the location of speed cameras on French roads.

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