Sony Takes Top Share Position for Flat Panel TV Shipments in Q2’10 for India

Tue, 09/07/2010 - 7:23am
General Electric

SANTA CLARA, CALIF, September 7, 2010Sony increased its unit share of flat panel TVs to 27.1% in Q210 and took top share position in the Indian market, according to the newly published in the DisplaySearch Quarterly India TV Shipment Database. The total TV market in India for 2009 was around 13.8M units, making it the third-largest country market for TVs in the world, ahead of Japan and Brazil, and accounting for 37% of the Asia Pacific TV market.

In Q210, the unit penetration of FPDs was 45% in Asia Pacific, the lowest of any region, according to the recent data published in the DisplaySearch Quarterly Global TV Shipment and Forecast Report. In India, FPD unit penetration was only 18% of the total shipment of 3.7M units, as CRT TVs are still the primary TV technology.

LCD TV sales in India are growing Y-O-Y at nearly 100%, noted Indrajit Ghosh, DisplaySearchs Director for India and South Asia. In 2010, we expect LCD TV sales to exceed 3M units in India.

The India TV market has great potential for flat panel TVs to grow in 2011 and beyond. Developed regions like Japan, US and Europe will complete the transition to flat panel TVs by the end of 2011 or first half of 2012, when most analog broadcasting will be cut off, noted Hisakazu Torii, Vice President of TV Market Research for DisplaySearch. Although Samsung and LGE continue to be strong in emerging markets, Sony has approached the Indian flat panel TV market successfully with strong brand awareness and appropriate products for the Indian consumer.

There is strong competition among the three major brands in Indian flat panel TV market, which have a combined share of 70% or more of shipments. Samsung had top unit share in 2009, but dropped to #2 with a 22.7% share. LGE had top unit share in Q110, but dropped to #3 with a 21.1% share.

Figure 1: Q210 India Flat Panel TV Unit Share by Brand


Source: DisplaySearch Quarterly India TV Shipment Database

The DisplaySearch Quarterly India TV Shipment Database includes TV shipments in India, by technology, brand and size, for 14 brands including 6 Indian local brands. Please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan for more information.

About DisplaySearch

Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit and Follow us on Twitter at @npdtech and @npdgroup



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