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The Future of Automobile Electronics at electronica

Wed, 08/11/2010 - 5:11am

Automotive electro-mobility, one of the hottest automotive topics today, will be a central focus of the upcoming electronica show, which will take place from November 9 to 12, 2010 in Munich, Germany. Organizers have developed a three pillar platform to allow visitors to learn as much as possible about electro-mobility.

Pillar 1: At the electronica 2010 automotive conference, top managers from the international automobile, automotive component supply and electronics industries will present technologies, solution approaches and strategies to deal with automotive challenges in the coming years. The electronica automotive conference, "electronics meets automotive", begins on Monday, one day before the start of the trade fair, in the Munich International Congress Center.

Pillar 2: The exhibition itself will feature a large percentage of automotive companies. Around 20 percent of exhibitors will present solutions for automobile electronics in the exhibition halls.

Pillar 3: On all four days of the trade fair, the Automotive Forum in Hall A6 will feature talks and podium discussions on topics such as power supply or key components in electro-mobility.

With these three pillars, electronica will provide an all-round platform for automobile electronics. The conference language is English. Download the automotive conference program.

Automotive conference developments and strategies

The first day of the conference is aimed, in particular, at top managers from automobile manufacturers, automotive component suppliers and electronics companies. The program will include talks by Brad Maggart, President of Delphi Japan and Sales Director Delphi Electronics & Safety Asia, on the topic of "Challenges and Opportunities in the Electrification of the China Auto Market". Another talk by Peter Bauer, CEO, Infineon Technologies will discuss "Semiconductors as Innovation Engine for Energy Efficient and Safe Mobility".

Other conference talks will address issues relating to lithium-ion batteries (SB LiMotive) and system architectures for cognitive safety functions (TRW Automotive).

Expert know-how for technical management

The second day of the conference will feature two parallel sessions. It will focus on technologies and will be aimed at technical managers from automobile manufacturers, automotive component suppliers and electronics companies.

The first session will deal exclusively with electro-mobility. The program will include talks by Brose Fahrzeugteile entitled "Energy-Efficient Electromechanical Systems Used in Automotive Applications" and by Volkswagen, "Global Standard Charging Interface for Electric Vehicles".

The second session will examine communication, driver assistance and lighting. BMW will present "IP & Ethernet as Potential Mainstream Automotive Technologies". NXP Semiconductor will present "Driving Innovation in a Green Automotive Industry" and Hella, "Lighting Based Driver Assistance Systems as an Enabler for Future Safety Functions".

Program Committee for the electronica automotive conference

The electronica automotive conference program was compiled by a committee whose members include leading experts from international automobile manufacturers, automotive component suppliers and electronics companies:

Dr. Wolfgang Bochtler, Mektec Europa GmbH

Claas Bracklo, BMW AG, Chairman of the Program Committee

Dr. Heinz-Georg Burghoff, Horegulus Consulting

Richard Espertshuber, Odu Automotive GmbH

Dr. Werner Faber, Epcos AG

Markus Geisenberger, Messe München GmbH

Peter Gresch, Brose Fahrzeugteile GmbH & Co. KG

Jochen Hanebeck, Infineon Technologies AG

Martin Haub, Valeo

Siegfried Hauptenbuchner, KOSTAL Kontakt Systeme GmbH

Dr. Bernd Hense, Daimler AG

Prof. Dr. Günter H. Hertel, European Institute for Postgraduate Education at Dresden Technical University

Prof. Dr.-Ing Gangolf Hirtz, Chemnitz Technical University

Jürgen Höllisch, Elmos Semiconductor AG

Maximilian Huber, Sharp Microelectronics Europe

Helmut Keller, Automotive Electronics Reliability Committee SAE International

Uwe H. Lamann, Leoni AG

Lennart Lundh, Volvo Car Corporation

Nicole Schmitt, Messe München GmbH

Dr. Martin Stark, Freudenberg & Co. KG

Christoph Stoppok, ZVEI e.V.

Dr. Volkmar Tanneberger, Volkswagen AG

Martin Thoone, TRW Automotive/Lucas Automotive GmbH

Johann Weber, Zollner Elektronik AG

Jürgen Weyer, Freescale Halbleiter Deutschland GmbH

electronica is the world's leading trade fair for electronic components, systems and applications. It has been held every two years in Munich since 1964 and presents innovations from the entire range of products and services in the electronics industry. electronica is the most important international meeting-point for the electronics industry and features, in addition to the exhibition areas, a supporting program containing first-class conferences - electronica Automotive Conference and Wireless Congress - and discussions. electronica 2008 was attended by around 73,000 visitors and almost 2,800 exhibitors. The total amount of exhibition space was 1.72 million square feet.

hybridica, international trade fair for the development and manufacture of metal-plastic hybrid components, has been staged concurrently with electronica since 2008 and produces numerous synergy effects.

The number of exhibitors and visitors at electronica and hybridica is verified by an independent auditor on behalf of the Society for Voluntary Control of Fair and Exhibition Statistics (FKM) and can be downloaded from: www.electronica.de/en/fkm.

You can find all information on electronica 2010 at: www.electronica.de/en.

Press releases are available on the press pages at www.electronica.de/presse.

A high resolution photo (above) and other images are available at www.electronica.de/photos.

electronica 2010 exhibit space is almost sold out. To book an exhibit space now, use the online booking tool.

Tickets to attend electronica 2010 can be purchased online with a special discount of up to 20% at: www.electronica.de/en/home/visitors

For hotel arrangements, we highly recommend our housing agency at: http://www.munichtradefairs.com/Travel.htm

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