Chinese e-commerce site operator Alibaba.com Ltd. said Tuesday that it agreed to buy Auctiva, which makes online selling tools geared toward eBay users, for an undisclosed amount.
Auctiva has more than 170,000 active users, Alibaba said. The company offers tools for listing and marketing merchandise online, and for operating online stores, both on eBay Inc.'s main website and on other e-commerce sites.
Alibaba said the purchase of Auctiva, along with its acquisition of similar company provider Vendio Services Inc. in June adds over 250,000 customers to its overall business.
Alibaba.com is part of Alibaba Group, a portion of which is owned by Yahoo Inc.