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Google will close an online store that it set up to sell its Nexus One phone. The company will rely on traditional retailers instead.

The shift announced Friday ends Google's attempt to develop a new sales model for the mobile industry. Google had hoped to shake things up by establishing its online store as the only place to buy the Nexus One, which the company hailed as a "super" phone when it debuted amid fanfare in January.

But consumers didn't embrace the idea of buying a phone without any hands-on experience.

Google says it will stop selling the Nexus One in its Web store as soon as it lines up other U.S. retailers to carry the device.

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