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OLED 2009 Revenue Growth Continues, Up 35% Y/Y to $826M, According to DisplaySearch

Wed, 03/31/2010 - 6:26am
General Electric
AUSTIN, TEXAS, March 31, 20102009 signaled a record year for OLED, with revenues of $826 million, up 35% Y/Y. According to the latest DisplaySearch Quarterly OLED Shipment and Forecast Report, increased AMOLED demand for mobile phone main displays was the key driver of the growth in 2009.

The increased demand for AMOLEDs in 2009 not only contributed to the annual growth of the OLED market as a whole, but also led to it overtaking PMOLED revenues for the first time, with $537 million in annual revenue compared to PMOLED revenues of $291 million. PMOLED demand in 2009 fell as a result of mobile phone design trends shifting from clam-shell designs, which use PMOLEDs for secondary displays, to smart phones, which use larger active matrix displays.

We expect AMOLED revenue growth to remain strong in 2010. In order for PMOLEDs to make a comeback, the technology needs to be developed for new applications such as automotive and consumer electronics that are currently adopting PMLCD, noted Hiroshi Hayase, DisplaySearch Director of Small/Medium Displays.

Figure 1: Annual OLED Revenue Trends (2007-2009)

Source: Quarterly OLED Shipment and Forecast Report

Revenues for Samsung Mobile Display far exceeded that of all other OLED suppliers in 2009, with $566 million in revenues, up 90% Y/Y. RiTdisplay was #2, with $106 million, falling 18% Y/Y, and Pioneer fell 15% Y/Y with $60 million. TDK increased its revenue 15% from 2008 and maintained fourth place in 2009, and Visionox grew its revenue to US$15 million to rank #5.

Table 1: 2009 Top Five OLED Suppliers by Revenue (US$ millions)

Rank

Company

Region

Revenue

Y/Y

1

Samsung Mobile

Korea

$566

90%

2

RiTdisplay

Taiwan

$106

-18%

3

Pioneer

Japan

$60

-15%

4

TDK

Japan

$42

15%

5

Visionox

China

$15

3137%

Source: Quarterly OLED Shipment and Forecast Report

The DisplaySearch Quarterly OLED Shipment and Forecast Report includes shipments and revenues by each supplier; AMOLED vs. PMOLED; small molecule vs. polymer; monochrome vs. area color vs. full color; and shipments by application, such as mobile phone main display, sub-display, mini-note, notebook PC, TV, MP3, auto console, car audio, digital still camera and near-eye. It also shows capacity plans by supplier and has a comprehensive supply/demand forecast. This report is delivered in PowerPoint and includes Excel pivot tables. If you need further information or assistance please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

Learn more about the OLED market during at the DisplaySearch Taiwan FPD Conference, to be held on April 8-9 at the Taipei International Convention Center in Taipei, Taiwan, and the SID DisplaySearch Business Conference on May 24 during SID Display Week in Seattle, Washington. For more information on these events, visit www.displaysearch.com/events.

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