Economy Cools North American Digital Cable Set Top Box Market While China Drives Asia Pacific Market Up

Fri, 01/29/2010 - 1:54pm

Personal Navigation Devices Battle GPS-Enabled Handset Challenge

The personal navigation device (PND) market is showing signs of maturity as price points decline sharply, consolidation occurs, and shipment growth slows, reports In-Stat In addition, the increasing competition from GPS-enabled mobile phones represents the most significant threat the PND market will face.  Nevertheless, stand-alone PND sales will continue to grow over the next five years, albeit at an anemic rate.

Drivers for continued PND market growth include average selling price declines, automobile manufacturers' desire to offer more affordable navigation options, and the potential growth anticipated from connected PNDs. Connected PNDs, like the recently announced Garmin nuvi 1690, can connect to the Internet and receive dynamic information such as flight updates, gas prices, and local weather. These expensive models may be a tough sell in the current struggling economy, however.

Recent research by In-Stat found the following:

  • Worldwide unit shipments for PNDs will reach approximately 56 million units in 2012.

  • The total silicon opportunity for PNDs will pass $1 billion in 2010, before starting to decline.  Processors will be the largest semiconductor segment, followed by DRAM and NAND memory.

  • Among the semiconductor competitors in this market are Broadcom, Cambridge Silicon Radio (CSR) & SiRF Technology, Inc., GloNav/NXP/STMicroelectronics/Ericsson, Infineon, Qualcomm, Samsung Electronics, and STMicroelectronics.

  • GPS-enabled mobile phone shipments will nearly triple by 2013, compared with 2009.

This Market Alert is drawn from the In-Stat research,  PNDs: Worldwide Shipments Grow Despite Increased Competition from GPS-Enabled Handsets (#IN0904504ID), which covers the worldwide market for personal navigation devices. It includes:

  • Examination of developments in the PND market.
  • Forecasts of PND unit shipments by region, annual revenue, bill of materials, average selling prices, and total available market for silicon and non-silicon for all PNDs through 2013.
  • Profiles of manufacturers: Garmin, Magellan, TomTom, and LG.
  • Profiles of component suppliers: Broadcom, Cambridge Silicon Radio (CSR) & SiRF Technology, Inc., GloNav/NXP/STMicroelectronics/Ericsson, Infineon, Qualcomm, Samsung Electronics, and STMicroelectronics.
For a free sample of the report and more information, please contact a sales representative:

To purchase it online, please visit:

The price is $2,995 (US).

This research is part of In-Stat's Portable Entertainment Devices service, which provides comprehensive analysis of the market for the hottest portable consumer electronic devices, such as portable media players, handheld gaming consoles, and personal navigation devices, and coverage of emerging devices, such as electronic books, digital radio, and electronic edutainment toys. The service also provides insight into the technologies, consumer requirements, and business models driving current and future demand.

Related In-Stat research:

GPS—Locating Its Way Into Mobile Devices

Wireless Delivery of Digital Content Propels E-Book Adoption

Mobile Device Update: MIDs & UMDs Face Challenges

Mobile Processor Review

Worldwide PMP/MP3 Player Shipments

More Information on this Research

Sign up to receive email Market Alerts on this, and related topic



Share this Story

You may login with either your assigned username or your e-mail address.
The password field is case sensitive.