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Woods scandal a boon to Internet publications

Wed, 12/09/2009 - 3:00pm
The Associated Press

The Tiger Woods sex scandal has been a boon for online publications, even though it hasn't generated the same amount of Internet traffic as Michael Jackson's death and President Barack Obama's inauguration.

Provocative remarks by Yahoo Inc. CEO Carol Bartz at an investor conference Tuesday illustrate how major Internet channels and niche publications are benefiting from the Woods controversy.

Known for her off-color commentary, Bartz said the Woods story is "better than Michael Jackson dying" for helping Yahoo make money, because it is easier to sell ads against salacious content than morbid stories.

Bartz even said Woods will "absolutely" help Yahoo make its numbers this quarter, a comment the company now says was meant to be a joke.

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