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Wi-Fi Hotspots: Cellular Handsets and Portable Devices Drive a Market Renaissance

Wed, 12/16/2009 - 5:56am
In-Stat Research
The hotspot market is entering into a revival period marked by renewed interest from communication providers and increased usage among both business and leisure users. This report examines the source behind this renaissance and the potential for future growth, including:

-Mobile operator strategies and Wi-Fi as a medium of 3G data traffic offload

-Cable provider strategies and hotspots as a medium of delivering content, specifically Internet video content, to consumers

-The revision of business strategies shifting to free and bundled access

-New application potential including mobile video and location-based services

-As LTE and WiMAX networks develop further in 2010 and 2011, what the impact will be on hotspots

The report includes:

-Venue and usage forecast by venue category and region

-In-Stat TAP survey results on hotspot usage and perceptions

-Trends in hotspots access devices and widescale adoption of Wi-Fi enabled handsets

-Classification of venue types and related usage trends

-Analysis of market structure and key player competitive positioning

-Discussion of various trends in deployment strategies, such as branded, geographically isolated, and venue specific deployments

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