Mining Data (http://www.unica.com/products/predictive-analytics.htm) to Build Successful, Automated Marketing Programs
Presentation featuring Unica (http://www.unica.com/index.htm) customer Mike Register, group vice president, database marketing manager, SunTrust, and Jay Henderson, director, product marketing, Unica
December 9, 2009, 1:45 p.m. - 3:00 p.m.
Automating and targeting marketing communications means closely tying appropriate communications to key customer behaviors that trigger the right message at the right time via the right channel. This presentation highlights how to correctly and successfully implement a trigger-based marketing strategy.
National Center for Database Marketing (NCDM), Annual Conference, December 7-9, 2009, Las Vegas
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software (http://www.unica.com/marketing-software.htm) solutions. Unica's advanced set of enterprise marketing management (http://www.unica.com/products/enterprise-marketing-software.htm) and on-demand marketing solutions (http://www.unica.com/products/on-demand-marketing-software.htm) empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing (http://www.unica.com/online-marketing-solutions.htm) . Unica's unique interactive marketing (http://www.unica.com/solutions/interactive-marketing-solution.htm) approach incorporates customer analytics (http://www.unica.com/products/customer-analytics.htm) and web analytics (http://www.unica.com/solutions/web-analytics-solution.htm) , centralized decisioning (http://www.unica.com/dmacentralized.htm) , cross-channel execution (http://www.unica.com/cross-channel-marketing.htm) , and integrated marketing operations (http://www.unica.com/solutions/marketing-operations-solution.htm) . More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.
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