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Internet-Enabled TV Market in China: Open Apple TV

Thu, 12/10/2009 - 10:04am
In-Stat Research
At the end of September 2009, China Mobile and Satellite Broadcasting Corporation (CBC) had set up 26 regional branches in charge of China Mobile Multimedia Broadcasting (CMMB) operation in 26 provinces. And CMMB’s network coverage has extended to 191 cities.

However, CBC has only developed 3.5 million subscribers so far, which is far behind its 10 million subscriber target in 2009. In-Stat believes there are multiple reasons for the shortfall, the most important of which is that CMMB services are no longer free of charge.

In-Stat has also adjusted our forecast on CMMB subscribers due to the impact of exclusive cooperation between CMMB and TD-SCDMA.

To better understand the impact of the exclusive cooperation brought to the CMMB market, the report first gives an update of China’s CMMB market status and outlines the key factors causing the slow growth. Then it presents analysis showing how the exclusive cooperation between TD-SCDMA and CMMB affects CMMB’s growth. Finally, the report gives an updated forecast of the CMMB market over the next five years.

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