Advertisers are always thinking up new and inventive ways to deliver their message. The smart ones stay ahead of the curve. A great example is the abundance of illegal movie/ TV show torrents floating around the internet. Smart networks countered this trend by offering their programming for free on their respective websites, and inserting ads at pre-defined “commercial breaks.” In the case of Comedy Central’s South Park, they archived the entire run of the series. With print, the opportunities are different but no less abundant. A company called Americhip is making history by engineering the first video print ads.
Known as “Video-In-Print,” the item will appear in the September 18th issue of Entertainment Weekly. It works much like an electronic greeting card, and in practice, resembles the advanced newspapers in Minority Report. The ad runs on a small screen that is 2.7 millimeters thick, has a 320x240 resolution, and includes thin film transistor liquid crystal display (TFT LCD) technology. “Operation” of the ad is simple: like an e-card, opening the page triggers the ad, which contains promotional material for Pepsi and CBS shows.
The inserts are being distributed to EW subscribers in NY and LA. Newsstands and other subscribers will get regular versions. The success of Video-In-Print could stimulate more widespread video print ads, but as of now, the prohibitive cost of these items (especially compared to traditional motionless ads) prevents wider distribution.
See below for a demonstration of Americhip’s technology. We’ll have more on this later.
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Company Introduces World’s First Video Print Ads
Thu, 08/20/2009 - 5:55am