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How Internet TV will impact the electronics industry

Fri, 12/13/2013 - 1:00pm
Jonathan Rodriguez, Founder and CEO, BitMar Networks

The Internet has become our way of life. It connects us like never before. As such, it is no wonder that so many industries have resorted to the Web as their main distribution channel — and the Television industry is not the exception. But what do all the changes, taking place within the TV realm, have to do with the rest of the electronics industry? Should EOEMs worry, be at ease or content about the current Internet TV transition? What are the global expectations for Internet TV consumption? Does Internet TV really have the potential to impact the electronics industry?

Before we can move on to specifics on how the EOEM and TV industries may converge, we must first understand where the Internet TV trajectory is headed. The truth is that, although impressive, the future of Internet TV is not necessarily surprising to most people. At this point, almost everyone is expecting major shifts. So, the pressure is already on.

When we think of Internet TV, we usually think of Netflix (Netflix.com), Hulu (Hulu.com) and YouTube (YouTube.com). But, in reality, Internet TV is far broader than that: It is starting to open the doors of distribution to so many different types of TV content — even TV network content ... which many said it would never happen.

One of the major problems created by this influx, however, was the alienation of TV content — even within the same device or platform. In other words, since each content maker was focused on building their own TV app and/or Web outlet, it seemed as if end-users would eventually have to download dozens (or even hundreds) of different TV apps, or visit different Web sources, in order to watch TV on their smart devices. This lack of a uniform TV-watching experience became a major issue, which many naysayers alleged will soon come to be the inevitable demise of Internet TV.

Apps, like iTVmediaPlayer (iTVmediaPlayer.com), are solving this issue, by providing the user a uniform, all-in-one user experience. The mission behind iTVmediaPlayer is to provide users on-demand and live TV content (from TV networks and Web-based services) from a single app. So, if content alienation was the only problem Internet TV faced, the race is back on.

Internet TV consumption may soon become mainstream, at a global scale. The only reason that is not happening at the moment is due to the lack of technological infrastructure within the developing markets. However, as we all make the move into the Cloud, the need to access it all, at the touch of a button, increasingly becomes more of a necessity. Since TV is evolving into software-based systems that are unchained to any specific hardware platforms; that means that Internet TV will soon be a virtually-unlimited, global industry. Perhaps this will inspire TV networks (from all over the world) to open their content to the global market.

Unlike just ten years ago, these days, watching TV does not even necessarily involve using a TV set. TV sets will soon evolve into multi-purpose, smart displays (or simply SDs). As a matter of fact, everything will soon come with a built-in SD — your car, fridge, microwave oven, etc. Mobile and hand-held devices will serve as second-screens to the whole TV experience.

How can the future of Internet TV impact the EOEM industry? The answer is very simple: Close your eyes and imagine how many electronic devices you owned twenty years ago. Now open your eyes and

look around you. Whether you are at Home or at your office, the difference is obvious — electronics rule our lives and will continue to do so, at a growing paste.

Eventually, people will get tired of holding their phones and tablets for every-day computing. SDs will bring a whole new experience to how we entertain and work. We will soon have an SD in every room, hallway and corner. With that in mind, as each household doubles, triples or quadruples on its electronics, on a global scale, so will the market growth for EOEMs and many other providers within the industry. Internet TV-watching may not necessarily be the only thing we may do on our SDs. However, it will definitely be one of the main features that will attract buyers.


About the author
Jonathan Rodriguez is the Founder and CEO at BitMar Networks. Within the past few years, the firm has evolved from a B2B Web technology services provider into a Cloud-based TV software developer. BitMar still remains a privately-held firm, headquartered in Allentown, PA. Although still known as a general Web technology company, its iTVmediaPlayer platform is beginning to label the firm as an innovator in the Web-based TV arena.

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