Arrow combines European embedded and OEM computing support teams
Arrow Electronics has transitioned its embedded computing solutions support to its established Original Equipment Manufacturer Computing Solutions team in Europe.Â Arrow's OCS team comprises approximately 120 embedded computing solutions specialists in 20 countries throughout EMEA.Â The team includes regional sales representatives, technical experts and product specialists.
â€œPreviously, embedded computing solutions support was provided by Arrow Components sales representatives whose responsibilities also included providing ordering support and coordination of design, assembly, integration and inventory services for electronic components used in our customers' products,â€ explains Eric Schuck, president of Arrow's Components business in the Europe, Middle East and Africa region.Â â€œTransitioning our embedded computing solutions services and support to our OEM Computing Solutions team enables Arrow Components sales representatives to provide more focused support around their areas of expertise, and it ensures that customers receive a high level of expertise and support in the high-growth embedded computing solutions market.â€
â€œArrow successfully transitioned its embedded computing business to the OEM Computing Solutions team in the Americas in 2010 and we believe this model will best serve Arrow's customers in Europe as well,â€ said Achim Apel, director of Arrow's OCS business in EMEA.Â â€œThrough this action, customers will receive dedicated support for embedded computing solutions from a team with deep expertise and extensive resources in this market.â€
The company has provided embedded computing solutions support for more than two decades. Its embedded services include full design engineering, supply-chain management, global logistics and post-manufacturing services for customized embedded and standalone devices and hardware appliances, including displays, industrial computing platforms, storage and software solutions, standard and custom board designs and system solutions.Â Arrow represents key manufacturers in the embedded market including Advantech, AU Optronics, Dell, Emerson, HP, IBM, Intel, Kontron, NLT Technologies, Microsoft and Sharp, among others.