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Making Companies Defend Their Environmental Practices

Fri, 05/25/2007 - 8:51am

lettuceOp-Ed: What is "green fatigue"...? It's when ordinary people "just want to go about their lives, avoid cancer and feel like responsible citizens," blogger Hemal Vasavada Gill explains. As for constant media attention to green-ness (are we guilty here at ECN?), it "might make us replace a few light bulbs and recycle more frequently, but it will ultimately leave us overwhelmed by green clutter and ready to give up, she wrote. "Whether it’s technology or greening our lives, we feel overwhelmed when we stop asking why and start accepting everything we’ve been told."

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