Over-the-Top Video and Content Delivery
Networks Will Transform Video-On-Demand Provisioning
Next generation video-on-demand technology—known as
Content Delivery Networks (CDNs) and Data Centers—will
dramatically change the business model and the user experience for
video delivery services, reports In-Stat http://www.in-stat.com.
CDN-provisioned Video-on-Demand (VoD) will allow content owners
more control over their creations and provide viewers with more
choices in programming and delivery methods.
As Content Providers build or out-source their own data centers,
they will be in charge of every aspect of their content. We will
see flexible, complex, and creative ways to derive every last penny
out of every piece of content.
Recent research by In-Stat found the following:
- Over the next five years, the worldwide value of Content
Delivery Network services will nearly double, to more than US $2
billion.
- The Information Technology (IT) industry is aggressively
driving forward with cost-cutting technologies that simplify
storage, virtualized servers, and standardize networks.
- Traditional TV and Subscription-TV Services need to migrate
their existing “siloed” Video-on-Demand infrastructure
to more efficient Data Center and CDN models.
- Internet protocol networks that connect from Data Centers and
CDNs to Final Mile networks provide a “lean” delivery
system that can profitably support Advanced Advertising and more
personalized video delivery experiences.
- North America will remain the dominant geographic segment for
CDNs through 2013. However, Europe and Asia Pacific will see
significantly higher growth rates.
- Adaptive Bit Rate Video approaches will permit IP-networks to
deliver a high-quality User Experience at lower bit rates, and will
cross over to TV-based services.
This Market Alert is drawn from the In-Stat research,
CDNs and Data Centers to Usurp Video-on-Demand
(#IN0904016MBI), which covers the worldwide market for CDNs,
data centers, and video services. It includes:
- Forecasts of worldwide and regional CDN sales through
2013.
- Analysis of new business model options.
- Discussion of CDN and Data Center technology and their
implications for content providers, service providers, and
consumers.
- Brief profiles of vendors including: Akamai, Limelight
Networks, DG Fastchannel, CDNetworks, Level 3, Cotendo, Internap,
Highwinds CDN, Signiant, Cisco, Juniper Networks, Alcatel/Lucent,
Ericsson, Adobe Systems, Microsoft, Apple, Real Networks,
thePlatform, Harris Broadcast Communications, Thomson Technicolor,
Ascent Media, Intel, Inlet, Envivio, Concurrent, Edgeware and
Verivue.
For more information on this research or to purchase it online,
please visit:
http://www.instat.com/catalog/mmcatalogue.asp?id=289
or contact a sales representative:
http://www.instat.com/sales.asp
The price is $2,995 (US).
This research is part of In-Stat's Multimedia Broadband
Infrastructure service. By 2012, 92% of US households will be
connected to Broadband, making the Internet the single most-widely
available Content distribution system. Telephone companies,
wireless carriers, TV networks, Internet Service Providers (ISPs)
and Subscription-TV (Pay-TV) operators are making major investments
to support Personalized Content services that use broadband. What
happens on the Internet is shaping TV, and mobility is now a key
growth area. The twin concepts of “the mobile Internet”
and “computing in the cloud” are going to disrupt
current business models because networks absolutely must
inter-operate to be more efficient. Asset Management and
Transcoding will be vital to move Content across an ever-growing
range of devices that connect to a multitude of networks.
In-Stat's MBI service provides vital insights about how
competing service providers are extending their delivery
capabilities across over-the-air, wired and wireless “final
mile” networks to make Personalized Content the killer
application. MBI sets up side-by-side comparisons among competing
market segments and provides our opinions about how companies can
succeed. MBI covers all geographic regions, keeping subscribers
abreast of new developments or trends occurring anywhere in the
world that may have an impact on their business.
Related In-Stat research:
Web-To-TV Video Changes Everything
US TV Viewer's Response to Economic Turmoil
Monetizing the Internet Using Web 2.0 Business Models
The US Market for Multi-Screen Services
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