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Samsung dupes Obama: Why “selfie advertising” needs to stop

April 4, 2014 2:05 pm | by Jason Lomberg, Technical Editor | Comments

What do President Obama, Brad Pitt, and Jennifer Lawrence have in common? They’ve all become unwitting props in a viral Samsung advertising campaign that relies on spontaneity, selfies, and tricking people — including the most powerful man in the world — into becoming brand ambassadors....

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Understanding ultraviolet LED applications and precautions

April 4, 2014 9:47 am | by Vincent C. Forte, Chief Technology Officer of Marktech Optoelectronics | Comments

Ultraviolet light occurs between the visible and x‐ray spectrums. The Ultraviolet wavelength range is specified as 10 nm to 400 nm; however, many optoelectronic companies also consider wavelengths as high as 430nm to be in the UV range. Ultraviolet light gets its name due to the “violet” color it produces....

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Putting the 'long term’ in long-term evolution

April 4, 2014 8:22 am | by Francis Sideco, Senior Director Consumer, Mobile, and IT Electronics at IHS | Comments

Unlike its predecessors, many of which by this same point in their adoption cycle were already being prepared to transition to the next generation of cellular air interface technology; LTE appears to be living up to its long-term promise.  LTE, while gaining momentum...

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This floating turbine solves all the wind energy problems

April 3, 2014 4:06 pm | by Kasey Panetta, Managing Editor | Comments

I am one of those people who thinks wind turbines are pretty cool-looking. When there was talk of putting them on the Jersey Shore off the beach at Atlantic City, I thought that was a pretty good idea. Alas, the idea was never pursued because they were considered an eyesore.

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Watch the world burn with this laser beam eyewear

April 3, 2014 10:46 am | by Kasey Panetta, Managing Editor | Comments

Okay, so you can’t actually purchase these glasses, but they just look really cool. Patrick Priebe, who created the glasses, makes it very clear that they are not for sale and you won’t get blue prints. Priebe, who has a history of creating weapons from movies (i.e. Ironman’s Laser Gauntlet), is a German laser weapons hobbyist....

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Why can’t automakers seem to learn?

April 2, 2014 9:07 am | by Joel Hans, Managing Editor, Manufacturing.net | Comments

Years ago, the Toyota “unintended acceleration” story dominated the headlines for, at first, days, and then weeks. Through the end of 2009 and well into 2010, it was the biggest story in the manufacturing world by a long-shot, and to this day remains one of the biggest industrial blunders in recent history....

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How Russia ended up with Ukraine’s dolphin army

April 2, 2014 7:22 am | by Kasey Panetta, Managing Editor | Comments

There have been many interesting political and social ramifications to the Soviet Union’s — I mean, Russia’s — attempted annexation of Crimea, but let’s talk about what everyone is really concerned with: Who will get custody of the Ukraine’s dolphin army? (For the record, this is not an April Fool’s joke.)

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China could lead the way with the smart home

April 1, 2014 3:14 pm | by Cees Links, founder and CEO of GreenPeak | Comments

I remember the first time I flew into China. It must have been the early ‘90s. I landed in Beijing, and it was as if I entered a different world, like landing on another planet. Since that time, I have met many Chinese people and became friends with lots of them....

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5 questions OEMs should ask a chip maker

April 1, 2014 10:15 am | by Eran Eshed, Co-Founder and VP Marketing and Business Development at Altair Semiconductor | Comments

One of the components of your future device is a cellular chip. There are many chip providers from which to choose, all eager to help bring your product to market. The decision to partner with a chipset vendor is not an easy one, and requires a significant amount of research, time and resources....

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TSA deploys drones to watch you from space

April 1, 2014 8:47 am | by Jason Lomberg, Technical Editor | Comments

Citing the ongoing domestic terrorist threat (aka, the “most dire threat to national security since Grandma Betty at the airport”), the Transportation Security Administration (TSA) has deployed a fleet of drones with the ability to destroy dangerous contraband like baby formula and remotely monitor “shady individuals” like 10-year-olds and grandparents....

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The best internship I’ve ever had

March 31, 2014 1:37 pm | by Daniele DeAngelis Walker, Editorial Intern | Comments

I’ve always dreamed of being a writer and editor, but before working here I was ready to shelve that dream. I came to ECN from several solid months of terrible luck on the job front. Before my interview, I remember painstakingly researching the magazine and feeling my knees shake....

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Beginning FPGAs

March 31, 2014 1:36 pm | by Screaming Circuits | Comments

An hour later, you can join me to explore the very basics of Field Programmable Gate Arrays in FPGAs - Light at the End of the Learning Curve. The session is on Tuesday, April 1st, from 3:30 - 4:30, in...

Best Practices in PCB design

March 31, 2014 12:01 pm | by Screaming Circuits | Comments

If you do happen to end up at the EE Live show, be sure to catch my session: Best Practices in Circuit Board Design. I'll show the most common traps we see that can cause manufacturability issues. The session is...

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Screaming Circuits at EE Live

March 31, 2014 11:53 am | by Screaming Circuits | Comments

If you're in San Jose, CA this week, stop by and see us at the EE Live show. We'll be in booth 927 - just a short walk, and a laft turn from the entrance. Show hours are: Tuesday, April...

Stop the madness! Facebook’s purchase of Oculus won’t trigger Armageddon

March 31, 2014 8:56 am | by Jason Lomberg, Technical Editor | Comments

The alternate title for this piece could’ve been “The Internet entitlement mentality” (part II), because that’s what Facebook’s acquisition of Oculus has triggered in millions of disgruntled techies and industry analysts. On Tuesday, March 25, Facebook acquired Oculus VR for approximately $2 billion....

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